Auburn Honored for Promotional Excellence
Auburn University’s CopyCat Digital Document Center earned the IPMA In-House Promotional Excellence Award.
When Auburn University’s CopyCat Digital Document Center launched a marketing campaign last year, the shop hoped the resulting visibility would bring in both new customers and new job orders. By all accounts, the Ultimate Tiger Tailgate campaign was a huge success.
Not only did the program yield a list of 1,000 current and prospective customers interested in receiving future promotional material, and a profit of $7,000, it earned the Auburn, Ala., in-plant the IPMA In-House Promotional Excellence Award.
- People:
- Glenda Miley
- Places:
- Auburn, Ala.
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