InfoTrends' Barb Pellow Slated for Inkjet Summit Keynote

Barb Pellow, group director for InfoTrends’ Business Development Service, will be the keynote speaker at the upcoming 2015 Inkjet Summit. The conference is taking place April 27-29, 2015 in Ponte Vedra Beach, FL.

During the presentation titled, “The Pathway to Profitability,” Pellow will be taking a look outside the technology at the other ingredients associated with success. Key areas that will be covered include:

• Key applications driving profitable growth
• Finding the right prospects and customers
• The inkjet value proposition to the end customer
• Sales and marketing challenges and opportunities
• Recommendations for accelerating time to profitable print volume

In addition to the keynote, Pellow will also be presenting during a breakout session surrounding industry best practices. Here, the focus will be on helping to identify specific market segments, special interest groups and custom content publications able to drive inkjet print volumes.

The Inkjet Summit is an invitation-only, hosted summit designed for senior managers and business executives who want to understand how current and future inkjet production printing technology, software and solutions will impact their business and investment decisions. This summit offers strategic level insights into what printing industry leaders should do to improve and optimize their business.