Become Indispensable

The best in-plants are those that are indispensable—those that customers turn to as soon as the topic of printing comes to mind.

To make this happen in your shop, you must go beyond simple interactions with customers. If a customer calls to ask for a price, don’t simply give him or her a price as you might never hear from that person again. Learn about the specifics of the project so you can recommend a look or format he or she might never have considered. The more personal you can get with customers, the more likely they will turn to you when the need for printing arises.