Bucking Expectations, In-plants Turn Out in Droves for Graph Expo
Despite dire predictions from some industry observers, in-plants did not appear to get the memo telling them to avoid Graph Expo in Orlando. Hundreds of them flooded the show floor this week for the four-day trade show. Though overall attendance was down, in-plant attendance seemed higher than last year, as evidenced by the packed rooms at several in-plant events and seminars.
IPG hosted two breakfast sessions for in-plants and one luncheon, and each of them had a great turnout. At one of them, every seat in the room was taken — more than 100 managers. The luncheon held by the In-plant Printing and Mailing Association also drew an impressive crowd, as did an in-plant panel discussion featuring four managers, which was part of the show’s seminar program.
Managers were spotted all over the show floor, looking at equipment, getting software demos and lingering at the In-plant Place, IPMA’s networking booth. Some in-plants drove from their Florida and Georgia homes. A handful brought five to 10 staff members, due to the close proximity.
The drive-in crowd was not the majority, though; most in-plants at IPG's events flew to Orlando. The airfare and hotel costs they incurred are a sign that they came to do more than window shop. Granted, some may have been attracted to Orlando by the theme parks, though few readily admitted that.