Burning Money

Barton agrees. He uses his student workers to produce the CDs.

"It took them about 10 minutes to learn how to run the Protege," he says.

Minimal Marketing Required

Equipment and training are not the only minimal costs associated with adding CD burning services. Marketing the service has been fairly simple. All three in-plants have limited marketing to basic word of mouth, although Kutak usually offers to produce the first CD for free to hook people into the service.