VDP and Cross Media: A Perfect Storm of Opportunity
IN THESE tumultuous economic times, organizations are looking for innovative ways to cut costs, maintain customer loyalty and increase business. Unfortunately, in their zeal to save money, some organizations overlook the true value of their in-plant and instead try to outsource this valuable resource. To stay in business, in-plants must transform themselves into profit tools. By offering new services—such as variable data printing (VDP) and personalized cross-media communications—your in-plant can increase its value and become an even more integral part of your organization’s core business.
When contemplating offering VDP or cross-media services, there are many things to keep in mind, specifically, how to ensure a successful implementation with minimal startup costs and maximum return on the time invested. Before we get into the considerations and challenges, we should address the unique advantages of offering VDP and cross-media communication.
Guaranteeing Success with Your Data
The success of a variable data and cross-media offering rests within an organization’s data. In-plants are better positioned to deal with the sources, security and accuracy of that data than any external operation, since the in-plant will keep the organization’s client and prospect information entirely secure within the confines of the organization’s firewall. Also, since access to the data center is direct, the need to export data into a readable format for an external party is eliminated. Data is entirely accurate, up to date and accessible in mere minutes from your in-house location.
What’s more, while the in-plant will consider a VDP project a top priority, with a third party it becomes one of many jobs juggled on their schedule, potentially costing your organization precious time and additional expense. Also, as any in-plant manager knows, things always happen at the last minute. When updates or changes occur in the eleventh hour—and they always will—your operation is better suited than an outside provider to deliver maximum results and a significant cost advantage.