Are You in the Cross-media Game?
If your answer to that question was no, you could be missing out on a huge chunk of what the printing industry can now offer.
Printers that are successful today realize that their role is to keep an eye on technological breakthroughs and evaluate how they apply to their customer base. It is no longer about just printing, but rather about selling integrated cross media solutions.
A webinar on Tuesday will help you develop a winning strategy. Called "Cross Media Implementation: What's Working and What Isn't," the free webinar will explore these key concepts:
- Critical resources required to successfully implement a cross media campaign.
- Identifying the right decision makers.
- Selling strategies for effectively delivering your value proposition.
- Advice from practitioners that are evolving their business models on the opportunities and pitfalls.
The panel of speakers includes Carl Gerhardt, Chairman of Allegra Network; Bob Milroy, Chief Marketing Officer of Allegra Network; and Dave Jones, the President Allegra Pittsburgh.
For more information, and to register, click here.