Ideas to Help You Thrive
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Forrest Leighton: In-plants need to become integrated into the marketing department by managing not only print projects, but also by managing other aspects of marketing campaigns. For example, the print facility could implement and measure the effectiveness of print collateral through the use of personal URLs and by monitoring click-through percentages or response rates on variable data mailings. They can also become subject matter experts who consult on the use of PURLs, QR codes, variable data campaigns, social media tactics and U.S. postal regulations.
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