Ideas to Help You Thrive
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As in years past, the December issue of IPG is chock full of useful, thought-provoking articles penned by industry experts. These stories will offer in-plants valuable ideas and advice to guide them through difficult times. Here's a sampling of what you'll find:
Greg Cholmondeley: I’ve heard numerous in-plant managers explain that, while they can handle personalized printing, their clients haven’t asked for much of it. While I have no doubt that this is true, forward-thinking commercial print and marketing services providers aren’t waiting for the work to come in; they’re educating their clients and selling the vision needed to drive these clients to utilize personalized campaigns and to create the jobs.
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