Do Away With Proofs

Money Wasted

High-end proofs cost a lot of money—from $50 to $75. I currently have a customer who usually has 12 to 16 pages per issue. There are times when the proof comes with fourth or fifth version written on it. This could be costing more than $3,000, assuming it is a $50 proof with a fifth version. This customer does between 13 and 17 titles a month. That is a lot of unnecessary spending, especially considering the customer will sometimes order a high-end proof to show a change, such as the removal of an extra period. A note on the fourth proof would have worked just as well and would have saved $50.