Fenton Reports Encouraging News for In-plants During IPMA 2019
At one of the most successful In-plant Printing and Mailing Association (IPMA) conferences in recent history, consultant Howie Fenton reported his preliminary data from the ongoing IPMA 2019 survey. The survey, sponsored by Canon, was presented to more than 200 people on the first day of the conference in Louisville, Ky.
Named “The Next Generation Tactics and Strategies for In-plant Service Providers,” the survey included more than 40 questions that focused on: shrinking traditional and growing value added services, hardware and software purchase intentions, successful marketing and sales tactics, issues of staffing and workflows, and best practices of metrics and reporting. The presentation discussed answers from 77 in-plants but 30 more surveys are needed. To be included, click this link.
Fenton opened the presentation by describing the data as some of the most optimistic data he has even seen from in-plants in decades. Two of the most impressive results were financial. 81% of respondents reported they met their financial objectives last year and 12% said they were within 5% of meeting their goal.
Combined that means that 93% of in-plants met or where close to meeting their financial objectives. Even more impressive was that 60% of in-plants reported that they met their financial objective in the last five years in a row, and 21% reported they met their goals three or four times in the last five years.
Fenton added that additional encouraging news was reported about sales and budgets: 41% reported they remained the same, 39% said their sales/budgets had increased and only 11% reported a decline.
In his conclusion, Fenton summarized that the early results showed more good news then bad news. Other encouraging signs included: growth in interest in inkjet production printing, large-format printing, promotional products, apparel printing/personalized sewing, and continued interest in Web-to-print software. Some of the challenges reported included: marketing and sales, competitive pricing, mailing services, and operational metrics.