Free Lunch Session for In-plants
Any in-plant planning to attend Graph Expo should make time for a free lunchtime educational session exclusively for in-plant printers. Sponsored by both the In-Plant Printing and Mailing Association and IPG, the session will take place in room Room S-504 on the third day of the Chicago trade show, Tuesday, October 5, from 12:00-1:30 p.m.
Entitled "Integrated Marketing: The Next Step for In-plants," the session will explain how in-plants can help drive response rates, build marketing intelligence, boost sales and add strategic value to their organizations. A panel of in-plant experts from three industry segments will offer "in the trenches" success stories detailing how they implemented transpromo, Quick Response codes, pURLs and variable data to generate a significant return on investment.
Attendees will learn how to apply what they learn during the session to their operations when they return home. Plus, managers will get a chance to network with other managers and discuss their reactions to what they see on the show floor.
"Integrated Marketing: The Next Step for In-plants" is free to all registered attendees of Graph Expo. For more information on the session, and to register for it, contact: Carma Goin at IPMA: (816) 903-4762 or cgoin@ipma.org