From the Editor Redefine Yourself
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But adding new services isn't something you simply jump into, the NAPL report notes. What about the cost of hardware, software and training? Do you even have floor space for the new services?
Then you have to change the mind-sets of your employees, and get them to believe your in-plant is more than just a print shop. Customers, too, have to be convinced that you can do more than print. And then comes the biggest job: Persuading them to pay you for these new services.
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