Fujifilm Joins PRINTING United's Roster of Participants
Taking part in a trade show is one of the most carefully considered investments a graphic systems technology supplier is called upon to make. The outcome of Fujifilm’s strategic review of its trade show options is its decision to join the lengthening list of major suppliers that are planning to exhibit at PRINTING United (Dallas, Oct. 23-25, 2019).
PRINTING United, a joint venture of the Specialty Graphic Imaging Association (SGIA) and NAPCO Media, builds upon the strength and reputation of SGIA Expo, the industry’s premier showcase for graphic and visual communications. That heritage was a key factor in Fujifilm’s decision to exhibit at the new show, according to Brent Moncrief, Vice President of Strategic Marketing and Brand Management, the Americas, FUJIFILM North America Corporation, Graphic Systems Division.
“As the graphic communications industry continues to consolidate and evolve, it’s increasingly difficult to identify, qualify and engage with current and prospective customers,” he says. “SGIA has shown the ability to evolve as their core audience of screen printers adopted digital inkjet technologies, while also embracing new market segments like textile, printed electronics and industrial.
“The scale, scope, and diversification of SGIA Expo, and now PRINTING United, are unprecedented, and our objective is to leverage this event to reach the broadest cross-section of the print, graphics and decoration segments we serve.”
PRINTING United will succeed SGIA Expo after the latter’s final edition in October 2018. The new show, according to Moncrief, offers Fujifilm the venue it needs to cover the full spectrum of its marketing objectives.
“Fujifilm is uniquely positioned as a market leader in both analog (screen, offset and flexo) and digital (turnkey solutions, inkjet heads and inks) print production solutions,” he says. “In everything we do, our goal is to communicate this unique value proposition to the widest addressable market possible.”
Whether their legacy base of business is commercial, sign and display or packaging, Moncrief continues, Fujifilm’s customers are focusing more time and energy on how to diversify their suite of services. “An event which acknowledges and incorporates multiple processes and disciplines aligns well with this trend,” he says.
In that sense, a show organized along the lines of PRINTING United is a much needed step forward for the industry as a whole, Moncrief adds.
Source: PRINTING United.