GASC Teams With In-plant Graphics For Pre-Show Coverage

The Graphic Arts Show Company (GASC) has teamed with In-plant Graphics and Printing Impressions magazines for a series of Graph Expo pre-show previews, as well as production and onsite distribution of the "Official" Show Directory and New Product Reference Guide. Graph Expo and the co-located CPP EXPO show, will take place September 13 to 16 at Chicago's McCormick Place.

Pre-show previews will consist of seven "Countdown to the Show" e-newsletters broadcast to more than 50,000 pre-registered and prospective attendees in the weeks leading up to the show. Additionally four "live" editions of the e-newsletters by IPG's sister publication Printing Impressions will cover breaking news and events onsite during the show. The agreement also provides for "official" pre-show sections in In-plant Graphics, Printing Impressions and a third sister publication, packagePRINTING, along with co-distribution of the "Countdown to the Show" for all subscribers of the individual magazines' own e-newsletters.

"We are pleased to be working with Printing Impressions to promote Graph Expo 15 and the co-located CPP Expo show," said GASC President Ralph Nappi. "The 'Countdown to the Show' e-newsletters will give exhibitors the opportunity to generate leads with exposure to potential buyers prior to the event. For attendees, it will preview the wide range of sessions, events and special attractions they can add to their show planner, and the Show Directory and New Product Reference Guide will help steer attendees in the right direction onsite at the show."

For information about advertising opportunities in the "Countdown to the Show" attendee e-newsletter series, or official Graph Expo 15 and CPP Expo Show Directory, contact Mark J. Subers, NAPCO Group President/Publishing Director at telephone: 215-238-5092, or e-mail: msubers@napco.com.

For more information about Graph Expo 15, and to register to attend, visit www.GraphExpo.com.