Goodbye, InfoTrends; Hello, Keypoint Intelligence

When Buyers Laboratory bought InfoTrends a little over a year ago, we expected some changes. Yesterday they happened. Buyers Lab rebranded under the new name Keypoint Intelligence.

“While customers have shown great loyalty to both Buyers Lab and InfoTrends, we felt the combined company needed a new identity—one that reflects the power of our union and the comprehensive scope of services we provide,” explains Gerry Stoia, chief executive officer.

Buyers Lab and InfoTrends will continue as product lines under the Keypoint Intelligence name. The new market intelligence company will bring market insights and responsive tools to clients in the digital imaging industry. Keypoint Intelligence combines Buyers Lab’s expertise in evaluation and testing with InfoTrends’ leadership in market research and strategic consulting, while offering clients enhanced efficiency and expert knowledge at every stage of a product’s life cycle.

“Our new brand identity is a strong representation of what sets us apart in the global digital imaging intelligence marketplace,” said Deanna Flanick, chief revenue officer. “Our new double diamond mark represents the two companies coming together, and the vibrant orange spot where they overlap indicates a ‘Keypoint,’ one of the many deep insights that only we can provide.”

“We are now able to provide our customers with the insights, data, market intelligence, and responsive tools that no one else can,” said Stoia. “We’re truly excited about delivering the full benefits of our combined strength under the Keypoint Intelligence banner.”