Highlighting Adds to a Document’s Value

Adding highlight color to your company’s transactional documents will make them more engaging and increase customer response rates. Highlight color can improve cash flow, reduce customer errors and strengthen brand image.

This is the message in a new article by Kurt Konow, Data Center segment marketing manager at Ricoh Americas’ Production Printing Business Group. Payment response rates can improve by up to 30 percent when highlight color is used to emphasize the date and amount due, Konow writes. By highlighting these key elements, a sense of urgency is established in the recipient’s mind. If your in-plant can provide this advantage to your parent company, it will become far more valuable. To find out more, read the full story at http://ricohdatacenter.com/rc_dc_thinking_gen.html