Cross Media: A New Role for the
 In-plant

These resources all help as you build a cross-media plan for your in-plant and begin applying it in your parent organization. The first target is your organization's marketing department, which offers the best opportunities for adding measurable value to your in-plant.

"We coach our customers to look for the places that help an organization most closely meet its business objectives or that eliminates a pain point or decreases a cost," explains Dave Rosendahl, president of MindFireInc. "This can be developing a multi-touch marketing program, or saving data entry labor associated with tracking response to various customer communications."