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Promote Your Value
Demonstrate in tangible form all the benefits of a partnership or merger with the marketing department. Foremost should be the cost savings of internally coordinating projects, which can save a tremendous amount of time—and time is money to any department.
Design and job specifications, proof approvals and press checks, not to mention delivery and distribution logistics, are all time-consuming activities. Hours, if not days, can be saved if jobs are produced in-house. What is a marketer's time actually worth to the company? An average figure is probably somewhere between $25 and $50 per hour, depending on budgeted hourly rate distribution (number of departmental employees divided by operational overhead, including labor).
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- Vic Nathan Barkin
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