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Ruhlman lends credibility to his figures by getting another department's help. Intergraph's purchasing department obtains price quotes from outside printers, acting as an independent party to ensure that the figures management sees are not perceived as being biased in favor of the in-plant.
Collecting these numbers is essential, true, but showing them to management in a way that really hits home is even more important. The executives of the parent organization—who can be thought of as the operating board of the in-house business—want to know how you are helping the company, and studies show that they prefer to get that information in visual form.
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