Customers today deserve and expect far more than just being satisfied. When was the last time you purchased a product or service and expected less than 100-percent satisfaction? You never do that, of course, and neither do your printing customers.
There may have been a time in the past where mere satisfaction was all that customers expected from their printers, but that time is certainly long past. In this age where competition is so strong and dollars for printing so scarce, where outsourcing and privatization are so prevalent, it is incumbent upon every in-plant to set its sights much higher than just satisfying customers. Our job today is to thrill customers with outstanding service, prices below their expectations, early delivery of products and award-winning quality. These are the standards we are judged on today.