It's In-plant Awareness Week
If you were waiting for a reason to promote your in-plant, here it is: This week is In-plant Awareness Week, an annual event created by the In-plant Printing and Mailing Association (IPMA). The idea is to recognize and celebrate the special contributions of in-house design, printing, mailing and distribution professionals.
All around the country right now, in-plants are promoting the value they provide to their parent organizations. Ideas include inviting customers to visit via an open house, inviting your suppliers for coffee/muffins, giving away prizes and creating a flier with tips for customers and a discount coupon.
Announce your celebration plans through e-mails, your Web site, a newsletter, job tickets, even your voice mail greeting. Create signs or banners announcing In-plant Awareness Week and position them in high-traffic areas. Display your competitive pricing. Create signs throughout your organization to show your savings compared to outside vendors.
Don't forget to show appreciation to your own staff this week too. Leave each staff member a personalized note of appreciation, suggests IPMA, or host a pot luck lunch.
For more ideas on how to celebrate In-plant Awareness Week (February 27-March 2), visit the IPMA Web site.