Building New Revenue Streams

Featuring speakers Debora Haskel, Vice President, Marketing, IWCO Direct; Frank Olivieri, President and Chief Operating Officer, Williams Lea; and Barb Pellow, group director of InfoTrends, this webinar will cover:

• Strategic business process decisions for moving into new integrated marketing services
• The tools essential for success: technology and process re-engineering
• The unique value proposition delivered to customers
• Impact on both current and future business revenues
• Recommendations for peers in the industry

You'll learn how service providers are transforming the way marketers approach paper-based, e-campaigns, mobile and social media by providing integrated services that add focus, speed and value to marketing efforts.