Building New Revenue Streams
Printers are increasingly becoming leaders in integrated marketing services. They're providing a consultative approach with customers that drive market solutions that result in mutual profitability and growth.
To help you learn how they're doing it, Océ, a Canon Company, is offering a free webinar called "Building New Revenue Streams" on Tuesday, July 31, 2:00 p.m. ET/11:00 a.m. PT.
Featuring speakers Debora Haskel, Vice President, Marketing, IWCO Direct; Frank Olivieri, President and Chief Operating Officer, Williams Lea; and Barb Pellow, group director of InfoTrends, this webinar will cover:
- Strategic business process decisions for moving into new integrated marketing services
- The tools essential for success: technology and process re-engineering
- The unique value proposition delivered to customers
- Impact on both current and future business revenues
- Recommendations for peers in the industry
You'll learn how service providers are transforming the way marketers approach paper-based, e-campaigns, mobile and social media by providing integrated services that add focus, speed and value to marketing efforts.