Paging Mr. Wonka: Chocolate Now Comes From a Printer

The Hershey Co. is debuting a 3D Chocolate Candy Printing exhibit today, in partnership with 3D Systems. Sadly, the chocolate printer was not installed in the company's in-plant, but at the Hershey’s Chocolate World Attraction where visitors can witness live 3D chocolate printing, see examples of finished products and be scanned to see what they would look like as a piece of 3D chocolate.

“We are now using 3D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” says Will Papa, chief research and development officer at The Hershey Co. “3D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3D chocolate candy printing in action.”

Hershey scientists (yes, that's a real job) have been testing the speed, product quality and design at Hershey's 3D printing lab in Hershey, PA. One of Hershey’s goals is to gather knowledge and insights directly from consumers after they experience the interactive exhibit. Through a survey, consumers can share their preferences on customization options and product design. This information will influence the final technology and business model for a commercial 3D chocolate candy printing experience.