PRIMIR Meeting to Focus on Integrated Marketing
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Findings from a second study, "Impact of Integrated Marketing on the Printing Industry," will provide participants with an understanding of 'integrated marketing,' which vertical markets are most likely to utilize the practice, and most important to PRIMIR members, what role print plays in the media mix of an integrated marketing campaign. Another team of experts at InfoTrends is well underway in concluding this research for PRIMIR.
The program will also feature other presentations that tie in with the 'integrated marketing' discussions.
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