PRIMIR Meeting to Focus on Integrated Marketing
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- John Zarwan, president, J Zarwan Partners, will report findings from an NPES study currently underway focused on "Defining and Understanding Communications Platform Trends and Implications to the Print Value Chain."
- In a presentation entitled "The Mobile Media Revolution: Will Print Become a Luxury Item," Roman Hohol, director, Marketing Practice Area of AMEC, will enlighten participants about mobile media and how it is affecting the role of printed media.
- An "Overview of Emerging Printing Technologies," by Tom Ashley of Pivotal Resources, will go over emerging technologies utilizing various print processes, and offer a preview of some early findings in a study currently underway by Pivotal Resources.
For more information about the PRIMIR 2012 Winter Meeting, and to register, visit www.primir.org.
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