Mike Stevens, founder of WebsitesforPrinters.com and a one-time print shop owner himself (Express Press in Fargo, ND), understands the time demands on the busy print professional. Added to the suite of Cloud-based solutions Stevens offers to support printing industry businesses is a social media marketing tool, The Buzz (socialmarketingforprinters.com). The Buzz is a content generation business, providing clients with regular posts for Twitter, Facebook, LinkedIn and, if needed, even customized blog content.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."