Race Team In-plant Expands Via Insourcing
By insourcing print work from external companies, the in-plant for Formula One team Mercedes AMG-Petronas, based in Brackley, West Northamptonshire, England, has greatly increased its volume. Currently, around 65% of the print jobs the operation is doing are for external customers, according to a story in Printweek.
“Due to reduced printing demands when the race team were offsite every other week, we started to offer our services to external businesses,” explains Mark Sales, graphics team leader at Mercedes AMG-Petronas Formula One. One vehicle wrap after another the in-plant found its clientele increasing, until it was printing for an ice cream company, a local football club, car collectors, and even other car racing teams.
“More recently we worked with a string of hospitals that asked us to refurbish doors and nurse stations with architectural vinyl wraps, another great example of print giving things a new lease of life,” Sales told Printweek.
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