Ricoh Americas used this week's In-plant Printing and Mailing Association (IPMA) conference in Orlando as the place to unveil its 5th Color Kit, a collection of applications that printers can use to demonstrate eye-catching five-color output to their customers. These practical applications—including tickets, fliers, badges and other documents commercial print customers often shop for—are bundled with step-by-step instructions for users looking to replicate them, along with detailed procedures like switching between white and clear toner. The nearly 140 in-plant managers attending IPMA 2015 got the first look at the 5th Color Kit.
The affordability of the Ricoh Pro C7100X series gives printers the ability to broaden their portfolios. Now they can produce applications that take full advantage of the vastly expanded creative range a fifth color station affords. Expanded capabilities include the use of a much wider variety of substrates, as well as working with designs that could not be adequately reproduced by a four-color process.
“Commercial printers are seeking to expand into new markets, such as retail and fashion, at an affordable price point,” said John Fulena, vice president, Production Printing Business Group, Ricoh Americas. “What’s great about the 5th Color Kit is that it’s a practical guide that empowers them to do just that. It highlights the kind of applications commercial printers are looking for to increase revenues and incremental business—while also helping their customers deliver new, value-added services to their end users.”