College Faculty Continue Their Love Affair with Print Textbooks
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“The emergence of e-books has led to a lot of confusion in the marketplace about what faculty want from publishers,” said Angela Bole, BISG’s Deputy Executive Director. “While students may be the ultimate consumers of course materials, professors are not only influencers, they are the decision-makers. Understanding where they fit on the e-versus print continuum is essential for any organization serving this market.”
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