The Future of Direct Mail Is Digital Enhancements
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Test after test shows mail still works, and in an age where it’s increasingly difficult to find meaningful metrics, those results matter. We are about to enter a new era—digitized mail. We can produce mail with sound and video right now. The technology is a little more expensive than we would like, but it can easily be done.
The next frontier is embedding computer chips in direct mail pieces. No need to enter a web address or take a picture with your cell phone to access content. Just wave your mobile phone over the mail piece.
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