Digital Color Printing: Delaware Dives into Digital Color
An Easy Choice
With more than $3 million in annual sales, Graphic Communications is a full chargeback operation. It’s located in an 8,900-square-foot facility, in a quiet, residential part of Newark, Del. Brown also oversees a satellite copy shop in the student center.
The decision to get an iGen4, Brown says, was not hard to make. The cost to lease it was the same as what the in-plant was paying to lease its 7000 and a Nuvera 100. Digital presses from other companies weren’t really an option, he says, due to the buyout cost of the Xerox leases.
Another reason he decided to move up to an iGen4 was variable data. Though the shop could produce some VDP jobs on its 7000, that device didn’t have the memory to handle large amounts of data. Brown knew that with the increasing popularity of VDP and personalized URLs, the in-plant needed to prepare for more of this type of work.
The iGen4 has sparked customer interest. Some are talking about redesigning projects to fit on the machine.
Brown is pleased with the specialty materials the iGen4 is able to run—items like luggage tags and door hangers. The shop no longer has to send these out for diecutting. He also looks forward to printing on magnetic materials.
Though he’s pleased with the digital press so far, Brown advises other in-plant managers who are looking at digital presses to have detailed discussions with their vendors ahead of time to make sure their machines can really do all they say they can do. He says he was told that pages printed by the iGen4 could be perfect bound, but he’s found that the fuser oil in the sheets makes this a problem.
“The glue industry has not caught up with the technology of the digital industry,” Brown says.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited nearly 170 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, cosponsored by IPMA and In-plant Impressions.