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Our True Responsibilities
I think about this story a lot. Technology and innovation, the really neat things that go on in our lives and in the printing business, can be seductive. They make us think about how much more efficient and effective we could be if only we had them. After all, don't bigger and faster presses increase productivity and lower unit costs? Doesn't the digital storefront make us more accessible to our customers? These are powerful influences, but are they leading us away from our true responsibilities?
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