Looking for a way to increase services and business? Realize the benefits of printing large, high-quality color pieces.
WHEN you want to grab someone's attention what do you use? Yes, color would be one solution, but even orange can look washed out if it's not big enough.
So what's big enough? Try 36x48˝ on for size. Got your attention yet?
Wide-format color printing is not a new phenomenon. But a lot of in-plants are catching on to the attractive format size used for big jobs like posters, banners or important charts, such as those used for congressional hearings.
The latter is printed by the Department of the Treasury's Printing and Graphics Division in Washington, D.C. Director Kirk Markland says he uses his LaserMaster (now ColorSpan) DisplayMaker Professional with Color Mark Pro 1600 mostly for presentation materials.
"Our biggest uses are for special event posters, announcements and for charts that are used in congressional testimonies when the secretaries go to the Hill to [discuss] economic trends," says Markland. He also uses it as a proofing device for color covers in case multiple copies have to be made. This proves more efficient for the shop, he says.
The 34-employee in-plant turns out about 60 jobs a month on the printer, Markland says, providing a valuable resource for its clients and other governmental departments.
"We function as a service bureau for the Internal Revenue Service, Customs, Secret Service and the Mint," says Markland. "The DisplayMaker has allowed us to provide better quality products, and it's less labor-intensive and more efficient."
In the past, the in-plant printed posters in black and white, took them to a stat camera and blew them up.
"The camera only went up to 20x26˝ I believe," Markland recalls. In order to achieve color, the shop would have to literally cut out color strips and paste them onto bar charts. "Now we can do all the art work on the Mac and send it straight to the printer," he says. The result: a professional and high-quality product.