Two Sides Combating Environmental Marketing Misinformation
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“The objective of our new program is to offer our expertise at no cost to U.S. corporations that currently make environmental claims about print and paper relative to online billing and communication,” says Two Sides President and COO Phil Riebel. “Our research has shown that many companies are using negative claims that are not verifiable or factual related to the environmental impacts of print and paper, and as a result do not meet best practice guidelines for environmental marketing.”
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