Two Sides Combating Environmental Marketing Misinformation
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Two Sides, which represents companies across the graphic communications supply chain, will assist companies to develop and follow best practices for environmental marketing, including the use of science-based and verifiable information. The non-profit conducted a similar campaign in the United Kingdom with great success. More than 80 percent of the U.K. companies approached—including well-known names like British Telecom, Barclaycard, Vodafone and EON Energy—agreed to change their messaging to eliminate misleading or factually incorrect environmental claims about the use of print and paper.
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