Xerox Transforms Corporate Identity

Xerox Corp. has unveiled a new corporate identity. The re-imagined brand is designed to reflect today’s Xerox, a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large, according to the company.

“We have transformed Xerox into a business that connects closely with customers in a content-rich digital marketplace,” said Anne M. Mulcahy, Xerox chairman and CEO. “Our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry. We have expanded into new markets, created new businesses, acquired new capabilities, developed technologies that launched new industries—all to ensure we make it easier, faster, and less costly for our customers to share information.”