Heidi Tolliver-Walker

We have to educate parents, students, and guidance counselors that the printing industry offers solid career opportunities. Printers must proactively create their own employee pipelines. No one is going to do it for them.

In-plants that have implemented G7 calibration methods can match color dead on, even when jobs are printed using different processes.

Web-to-print and online storefronts are key components of clients’ marketing, business planning and inventory management models.

Omnichannel requires more data, more integration and more investment than multichannel marketing alone — but the results will be well worth it.

Promotional products (also called “advertising specialties”) are cost-effective yet high-impact advertising channels that integrate well into traditional print, email, and multichannel campaigns. They have tremendous value and should be considered as part of a broader marketing campaign.

What is striking about the round of installations this year over last, we are hearing about far fewer installation problems and challenges with substrates. We are hearing more about the costs and need to expand post-processing capabilities rather than installation or performance of the presses themselves. Business cases are still strong but, unlike the earliest adopters, those needs were not as acute, so they had the luxury of hanging back and biding their time until that time was right.