John Foley Jr.

Your product might be physical, but your marketing still needs to have digital elements. When buyers look for a print provider, they don’t go out and search for a brochure. Most will go online to begin their search.

Big data is information that is gathered in large volumes about a business’ sales, products or customers.

Cross media is essential these days for anyone trying to reach their target audience in a meaningful

Many printers have embraced the power of social media. They have added it to their marketing mix, and some have certainly used it to generate leads and revenue. However, being able to harness social media has proven tricky for many in the graphic arts industry, and indecipherable for some. There are common traps and pitfalls that can hinder your online marketing efforts. But fear not! There are ways to make social media work for you, and it all starts with a plan.

Channels such as social media and mobile marketing are becoming more important each day. If you can commit to offering multi-channel marketing services to your organizations, you can offer more value.