drupa Launches New Knowledge Platform

By Bob Neubauer

Credit: Fiordaliso, Getty Images

Just weeks after the opening of drupa exhibitor registration, the international trade fair for printing solutions has launched a new digital knowledge platform called drupa insights. The format was developed in cooperation with Alliance Insights, the research division of PRINTING United Alliance. Access is available via one-time, free registration on the drupa website.

drupa insights provides in-depth analyses of technological developments, market changes and economic trends. It is based on international studies and research tailored to the needs of a dynamically evolving print and packaging industry. At launch, the platform focuses on three key topics shaping the future of the sector:

The growing importance of label and packaging printing
Advances in artificial intelligence and robotics
The increasing automation of production processes

From Global Trends Report to Digital Content Hub

With drupa insights, the concept of the former Global Trends Report is being transformed into an ongoing digital publishing format. Instead of an annual report, the new platform offers regularly updated content that addresses developments in a timely manner and provides structured analysis. At the same time, drupa insights forms part of drupa 2028’s strategic repositioning: as a component of the thematic LEARN cluster, the format strengthens the knowledge and analysis segment well ahead of the trade fair.

Strengthening Cooperation With PRINTING United Alliance

drupa insights builds on the established collaboration between drupa and the Alliance. Sabine Geldermann, director drupa, Portfolio Print Technologies at Messe Düsseldorf, explains: “Through drupa insights, we are pooling international expertise and creating a reliable foundation for market and future analyses. Our goal is to support companies in strategically navigating industry transformation.”

Nathan Safran, Vice President, Research at Alliance Insights, adds: “We are pleased to collaborate with drupa on this new format, which provides deeper insights into industry developments and delivers practical decision-making guidance.”

With drupa insights, drupa strengthens its role as a central hub for knowledge exchange and networking – not only during the trade fair itself, but throughout the entire innovation cycle of the industry.

The first content is already available online. Interested parties can register free of charge at: www.drupa.com/insights.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited 200 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.