Business Management – Convergence
Ricoh's participation in the first-ever PRINTING United, through interactive booth experiences as well as educational sessions at BRAND United, strengthened the company's relationships with commercial printers and sign shops.
I felt like I was back at a trade show in the mid-’90s, so packed was PRINTING United with people and exhibitors. Booths stretched off into the distance as far as the eye could see, giving the hundreds of in-plants at the show plenty to investigate.
PRINTING United UX will make its debut alongside PRINTING United 2020 at the Georgia World Congress Center Oct. 21-23. PRINTING United UX is part of a three-tiered model that allows companies to host a complete packaged event/meeting alongside the event that has changed the face of the printing industry.
A PRINTING United, Heidelberg made its U.S. debut of the Diana Go, displayed digital solutions with the Versafire EP, and premiered the new Digitmatrix 60 FC diecutter. The company also showcased an an application gallery of products produced for Reformation Brewery.
"It's more than the dawn of a new trade show; it's the dawn of a new era," says Frank Romano, professor emeritus of R.I.T., during a podcast discussion about PRINTING United with Trish Witkowski, CEO of Foldfactory. They discuss how printers were seeking new opportunities on the show floor.
During PRINTING United, IPI Editor Bob Neubauer sat down with Chuck Werninger, who oversees the Houston Independent School District's large in-plant, to talk about the inkjet, short-run finishing and workflow solutions he was investigating on the show floor — and how printing and installing wall graphics has led to additional printing business at his shop.
During PRINTING United, IPI Editor Bob Neubauer talked with Konica Minolta's Erik Holdo about how brand owners were accompanying their printers to Konica Minolta's booth to see its solutions and learn more about how to best engage their customers.
Dave Leskusky, president of NAPCO Media, and Ford Bowers, president and CEO of SGIA, took some time to discuss the success of the inaugural PRINTING United and to thank all of the exhibitors, partners, media, attendees, and everyone else who contributed to the success of PRINTING United.
The inaugural North American event provided all printing industry segments with massive showcase of new technologies and products, extensive education, and more.