Business Management – Convergence

Mark Subers, president of PRINTING United and NAPCO Media's Printing & Packaging Group, explains why there is a need for a new large expo – PRINTING United. The event takes place in Dallas, October 23-25, 2019.

Convergence, where print service providers offer services and products beyond their traditional scope, showed up significantly in a new report, showing that companies do not restrict themselves to their primary segments.

Printers can place customized locr maps in invitation cards, real estate brochures, new customer welcome packs, personalized tourist guides and other print-on-demand applications. “Quantity is no obstacle” when it comes to using locr technology to add value with mapping.

As a benefit to exhibiting at PRINTING United, the show is partnering with VIP Guest Invites, which provides every exhibitor with a promo code for free registration they can share with customers and prospects using a comprehensive, user-friendly range of tools.

PRINTING United will sponsor the In-plant Printing and Mailing Association's, "Be A FrontRunner" conference, taking place in Louisville, Ky., June 2-6, 2019.

Midland’s product lineup will be well-suited to the diversified attendee audience at PRINTING United, which has been conceived to offer the industry a new perspective on profiting in segments from garment to graphic, packaging to commercial, and industrial to in-plant.

IPI Editor Bob Neubauer sat down with Dan Marx, director of content development at SGIA, to discuss how in-plants will benefit from attending PRINTING United. With a robust educational program, the ready availability of experts willing to share advice and a vast array of innovative ideas on the show floor, the event will help in-plants expand their businesses and increase their value.

The prospect of bringing a diversified lineup of equipment to an equally diversified audience is what attracted Kirk-Rudy to exhibit at PRINTING United, according to company president Rick Marshall.

Education will be key to the PRINTING United experience, with 96 conference sessions, three pre-show intensive workshops and dozens of show-floor amphitheater presentations.

Matt Mahoney, executive VP of sales at Racami, says that printing plants suffering from what he calls “fragmentation of technology” can find the production harmony they’re looking for in Racami’s exhibit at PRINTING United.