I recently reviewed two new workflow automation solutions that seem to be particularly well suited for in-plants: Canon’s PRISMAdirect
IPG’s newest blogger, Howie Fenton, discusses using automation to build bridges that span multiple steps in the workflow process.
Do you receive 100% execution from your strategy? If you do, you deserve a long and heartfelt round of applause! That’s because the grand majority of CEOs report that they haven’t a clue of how to truly measure if their strategy is working. The advertising giant Leo Burnett once said, “Good advertising does not just…
As part of its campaign called “Paper & Packaging – How Life Unfolds,” Paper & Packaging Board created three television advertisements.
Somehow, we usually lean in and listen a little more eagerly when we hear the phrase, “Let me tell you a story…” It’s just human nature
As managers of in-plants, we have to focus on strategy and operational efficiency in order to be relevant.
Most generic direct marketing is so irrelevant that we rarely even notice it doesn’t apply to us before throwing it in the trash.
There has been a lot of change in the printing and marketing services industry’s use of the cloud and SaaS since 2012.
The 2015 InfoTrends holiday card has two particularly interesting aspects.
As you prepare to launch a new product or service, there are four essential ingredients you might want to add to your marketing mix.
