Business Management - Marketing/Sales
Former Xerox CEO Jeff Jacobson has joined Siris, a private equity firm that recently acquired EFI, as an Executive Partner. Jacobson will collaborate with the firm’s investment team and Executive Partners to help evaluate potential investment opportunities for Siris as well as help oversee the operations of its portfolio companies.
By saying “Happy Birthday” to its coworkers, the Boys Town Print Shop more than tripled the user base of its online ordering system. This victory earned the in-plant the 2019 In-House Promotional Excellence award from the In-plant Printing and Mailing Association.
Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.
Last week in Tuscaloosa, Ala., the University of Alabama's Printing Services operation held its first-ever Print Camp, a mini print boot camp that brought together various departments from the university, along with nearby colleges, churches and organizations, to learn the latest design trends and printing techniques.
Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.
We to surveyed our readers to identify the common practices of print service providers that are experiencing stellar sales growth.
Web-to-print and online storefronts are key components of clients’ marketing, business planning and inventory management models.