Business Management - Marketing/Sales

Jeff Jacobson Joins Private Equity Firm Siris as an Executive Partner
June 19, 2019 at 10:24 am

Former Xerox CEO Jeff Jacobson has joined Siris, a private equity firm that recently acquired EFI, as an Executive Partner. Jacobson will collaborate with the firm’s investment team and Executive Partners to help evaluate potential investment opportunities for Siris as well as help oversee the operations of its portfolio companies.

Boys Town In-plant Honored for Promotional Excellence
June 14, 2019 at 11:18 am

By saying “Happy Birthday” to its coworkers, the Boys Town Print Shop more than tripled the user base of its online ordering system. This victory earned the in-plant the 2019 In-House Promotional Excellence award from the In-plant Printing and Mailing Association.

What You Need to Know About Marketing Attribution
June 5, 2019 at 10:25 am

Marketing attribution is defined as the science of using advanced analytics and key metrics to allocate proportional credit to each marketing touchpoint across all online and offline channels that have led to the desired customer behavior.

University of Alabama Printing Services Holds 'Print Camp'
May 30, 2019 at 10:02 am

Last week in Tuscaloosa, Ala., the University of Alabama's Printing Services operation held its first-ever Print Camp, a mini print boot camp that brought together various departments from the university, along with nearby colleges, churches and organizations, to learn the latest design trends and printing techniques.

The Inkjet Tipping Point
May 28, 2019 at 12:02 pm

This webinar will explore inkjet’s impact on production and considerations in determining if inkjet is right for your business.

Viable Market Niches Hungry for Print
April 4, 2019 at 10:11 am

This webinar will highlight how a graphic communications company can embrace the digital age in three growth-oriented market segments.