Business Management - Marketing/Sales

It’s not bad service that costs business — it’s being invisible when it matters. Here are 10 lessons to help keep your clients.

At IPMA 2026, Joanne Gore urged in-plants to market their services by focusing on business value instead of equipment and volumes, while reminding customers how the shop helps reduce costs and protect brand integrity.

In an ACUP+ 2026 session focused on marketing ideas for in-plants, Scott Monroe of the University of Nebraska, Lincoln cited many of the ways his in-plant is communicating its value to campus.

Join our expert panel for a lively discussion on how macroeconomic trends will impact printing businesses in 2026.

This webinar will provide practical steps to guide print providers on their AI journey.

Join two direct marketing experts as they share six steps to help you (or your clients!) create segmentation with success.

At the recent In-plant Printing and Mailing Association conference, three managers spilled their marketing secrets, detailing what has worked (and flopped) as an in-plant promotional tool.

A new feature this year at the Association of College and University Printers conference was a series of sessions titled “Running the Business” designed to help attendees manage their operations better.

Are your top customers loyal? This exercise assesses their commitment and offers insight into maintaining sticky business.

With expert-led courses, certifications, and resources, iLEARNING+ offers learning opportunities. But how can you make the most of it?