Business Management - Marketing/Sales

Data Literacy Can Enhance the Power of Print
August 20, 2020 at 3:43 pm

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

3 Things to Know About Marketing During the COVID-19 Pandemic
July 10, 2020 at 10:54 am

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. Then there's marketing during COVID-19.

NAM Launches ‘Wear a Face Covering’ Ad Campaign
June 26, 2020 at 2:02 pm

The National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It will run in key manufacturing states, such as Wisconsin, Michigan, and Ohio, among others.

How to Show Clients That Print Can Be Exciting
May 15, 2020 at 11:48 am

If you’re not excited about what’s going on in the printing industry right now, there is a very good chance your pulse has stopped. Ink and toner have found their way to so many different surfaces, it’s hard to keep up.

IPMA Launches Peer-to-Peer Marketplace
March 4, 2020 at 9:46 am

The new service lets in-plants provide services for one another, helping them fill capacity on their equipment while allowing others to offer new services to their own organizations at more reasonable costs.

Why Value-Added Revenue Matters
February 20, 2020 at 4:45 pm

What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.