Business Management - Marketing/Sales

NAM Launches ‘Wear a Face Covering’ Ad Campaign
June 26, 2020 at 2:02 pm

The National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It will run in key manufacturing states, such as Wisconsin, Michigan, and Ohio, among others.

How to Show Clients That Print Can Be Exciting
May 15, 2020 at 11:48 am

If you’re not excited about what’s going on in the printing industry right now, there is a very good chance your pulse has stopped. Ink and toner have found their way to so many different surfaces, it’s hard to keep up.

IPMA Launches Peer-to-Peer Marketplace
March 4, 2020 at 9:46 am

The new service lets in-plants provide services for one another, helping them fill capacity on their equipment while allowing others to offer new services to their own organizations at more reasonable costs.

Why Value-Added Revenue Matters
February 20, 2020 at 4:45 pm

What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.

Print Drives America Ad Appears in Wall Street Journal National Edition
January 29, 2020 at 11:59 am

The ad headlined “PRINT IS GREEN” is one of four ads that the Print Drives America foundation uses to dispel myths about print. Other ads created by the foundation include "PRINT IS COOL," and "PRINT IS HIGH TECH." The foundation is a champion of the national print industry.

Stop Procrastinating! Enter In-Print 2020 Now
November 22, 2019 at 11:41 am

You now have just 10 days left to enter the In-Print 2020 contest. If you're been putting it off, it's time to get busy selecting samples of your in-plant's best work. Your staff deserves to have their work considered for an award.