Business Management - Marketing/Sales

IPMA Launches Peer-to-Peer Marketplace
March 4, 2020 at 9:46 am

The new service lets in-plants provide services for one another, helping them fill capacity on their equipment while allowing others to offer new services to their own organizations at more reasonable costs.

Why Value-Added Revenue Matters
February 20, 2020 at 4:45 pm

What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.

Print Drives America Ad Appears in Wall Street Journal National Edition
January 29, 2020 at 11:59 am

The ad headlined “PRINT IS GREEN” is one of four ads that the Print Drives America foundation uses to dispel myths about print. Other ads created by the foundation include "PRINT IS COOL," and "PRINT IS HIGH TECH." The foundation is a champion of the national print industry.

Stop Procrastinating! Enter In-Print 2020 Now
November 22, 2019 at 11:41 am

You now have just 10 days left to enter the In-Print 2020 contest. If you're been putting it off, it's time to get busy selecting samples of your in-plant's best work. Your staff deserves to have their work considered for an award.

Start Saving Your Best Pieces
November 15, 2019 at 9:46 am

You can’t win an In-Print 2020 award without saving copies of your best work, and now’s the time to start.

Coloring Outside the Lines
September 10, 2019 at 5:24 pm

The omnichannel approach to branding is spreading to encompass every printed component, which means wide-format printers can no longer afford to ignore the concept or fail to find ways to integrate it into their own business models.