Business Management - Marketing/Sales

Direct Mail Outlook: Marketers’ Direct Approach
December 22, 2020 at 3:26 pm

Marketers and brand managers have discovered the benefits of leveraging a multichannel approach, rather than relying solely on digital platforms. Data-driven, targeted direct mail is a major component of those strategies.

The Power of Print in Marketing for Business Reopenings
October 1, 2020 at 3:50 pm

In a digital age, it seems inevitable that the rise of digital platforms and capabilities will drive out the need for traditional printing services – but that could not be further from the truth.

Data Literacy Can Enhance the Power of Print
August 20, 2020 at 3:43 pm

During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.

3 Things to Know About Marketing During the COVID-19 Pandemic
July 10, 2020 at 10:54 am

During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. Then there's marketing during COVID-19.

NAM Launches ‘Wear a Face Covering’ Ad Campaign
June 26, 2020 at 2:02 pm

The National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It will run in key manufacturing states, such as Wisconsin, Michigan, and Ohio, among others.

How to Show Clients That Print Can Be Exciting
May 15, 2020 at 11:48 am

If you’re not excited about what’s going on in the printing industry right now, there is a very good chance your pulse has stopped. Ink and toner have found their way to so many different surfaces, it’s hard to keep up.