Business Management - Marketing/Sales

From the Editor: Open Your Doors Again
October 13, 2022 at 3:24 pm

The past two years were not an ideal time to bring large groups into your in-plant, so it’s a safe bet none of you has held an open house since at least 2019. It would be easy to let this marketing opportunity slip away as you focus on everyday management tasks — but that would be a mistake.

In-plant Promotion Adds Hundreds of Customers
September 7, 2022 at 9:35 am

Houston Independent School District’s in-plant was looking for ways to increase awareness of its online storefront. A free business card promotion proved wildly successful.

IPMA 2022 Recap: Enhance Your Sales Strategy
July 20, 2022 at 11:52 am

At the IPMA 2022 conference, Consultant Howie Fenton emphasized the importance of video in his session, both for staying in touch with customers and training.

Ricoh Debuts Suite of Integrated Marketing Services for In-plants
June 15, 2022 at 9:04 am

Ricoh USA, Inc. announced a suite of marketing services and technologies that enable medium-sized organizations in healthcare, financial services, retail, and higher education to efficiently execute marketing campaigns and improve customer communications.

How Are In-plants Moving Forward?
May 11, 2022 at 9:39 am

Business conditions are not improving for in-plants. The return to previous volume levels is painfully slow or non-existent. Should in-plants consolidate? Howie Fenton details some roadblocks and potholes to avoid.

Ex Xante, Oki Veteran Arthur Verweij Joins Printronix
April 20, 2022 at 10:01 am

Arthur Verweij has more than 25 years of experience in sales and marketing within the printing industry. He recently worked at Oki Data Americas and previously held various leadership roles at Xanté Corporation.