Business Management - Marketing/Sales

ACUP+ Lesson: Marketing Insights for In-plants
April 17, 2026 at 10:43 am

In an ACUP+ 2026 session focused on marketing ideas for in-plants, Scott Monroe of the University of Nebraska, Lincoln cited many of the ways his in-plant is communicating its value to campus.

ACUP+ Lesson: Running Your In-plant Like a Business
April 30, 2025 at 10:01 am

A new feature this year at the Association of College and University Printers conference was a series of sessions titled “Running the Business” designed to help attendees manage their operations better.

The Sticky Customer Test
April 3, 2025 at 3:18 pm

Are your top customers loyal? This exercise assesses their commitment and offers insight into maintaining sticky business.