Business Management - Marketing/Sales

Making an Impact: How to Create Double-Sided Window Graphics
October 12, 2021 at 1:36 pm

Window graphics are now regarded by many brands as a key part of the marketing mix, so why not take this a step further and maximize window space to capitalize on more marketing opportunities inside the building with double-sided window graphics?

The Future of Direct Mail: Current and Emerging Trends
September 28, 2021 at 11:55 am

Staying abreast of the effectiveness of marketing channels and evolving consumer trends is crucial for today’s direct mail providers. The marketing team at SG360° explored what marketers are doing to reach today’s consumers, which marketing tactics resonate with consumers, and how direct mail fits into it all.

Strategies to Solve Top In-plant Challenges
September 21, 2021 at 4:55 pm

In a new blog, Consultant Howie Fenton discusses the challenges of implementing new software, raising prices, updating budgeted hourly rates, and creating an in-plant "sales" program.

Coast to Coast Exhibits for Xante’
August 11, 2021 at 9:18 am

This year marks the return of many printing industry expositions for in-plant printers, and Xante’ will be exhibited in most of them.

Attracting Millennials to Take on Printing Roles
August 6, 2021 at 11:39 am

The printing industry workforce is aging. When it comes down to it, the only way to replace a retiring population of print craftsmen is to bring in young people who are trainable. Enter, the Millennials.