Business Management - Marketing/Sales
Attend this webinar and find out how to meet the needs of today’s print customers.
During the opening session of day 2 of the Virtual Inkjet Summit, Tim Curtis, CEO of CohereOne, explored the relationship between print and digital marketing and the need for printers to develop data literacy.
During the months-long stay-at-home orders, many of us have had to navigate a new normal. For some, this time has been met with the challenge of adjusting routines and transitioning to Zoom life, while simultaneously taking care of children and, in some cases, doubling as teachers. Then there's marketing during COVID-19.
The National Association of Manufacturers launched “Wear a Face Covering,” an ad campaign designed to keep our economy growing and protect American families. It will run in key manufacturing states, such as Wisconsin, Michigan, and Ohio, among others.
If you’re not excited about what’s going on in the printing industry right now, there is a very good chance your pulse has stopped. Ink and toner have found their way to so many different surfaces, it’s hard to keep up.
What is value-added revenue? It’s the revenue you get for a project, minus the direct materials, outside purchases, and click charges. The remaining balance is value-added revenue, and that’s the revenue that you have available to operate the business.
XPLOR20, taking place April 14-16, 2020 at the TradeWinds Island Grand in St. Pete Beach, Fla., will feature a general session panel titled "The Evolution: Reshaping the Customer Experience," featuring five industry experts on customer experience.