Business Management - Marketing/Sales

“I market for the same reason a pilot keeps his engines running once he is off the ground.” – William Wrigley Jr. IS MARKETING taken as seriously as it should be by your in-plant? After all, you’ve got a captive audience, right? Wrong! You’ve no doubt heard about outsourcing attacks. I’m not about to tell you they’re all due to an absence of promotional activities. What I will say is that in-plants that create and foster a positive awareness program among their “stakeholders” have the best shot at being successful. For our purposes, I’ll define stakeholders as: • Supporters: administrators and executives

EAST HAMPTON, NY—This past week the Board of Directors of DICE, The Digital Imaging Customer Exchange, sent a letter to Adobe CEO Bruce Chizen, as well as other top Adobe managers expressing its members’ concerns over the Adobe’s decision to include a “send to FedEx Kinko’s” command in Acrobat 8.1. DICE is perhaps the oldest digital printing users group in the industry, boasting 328 member companies, all who own high-end color digital presses from either Kodak, HP, or Xerox In the letter it was stated that “DICE members collectively own thousands of Adobe applications, Adobe font packages, and Adobe RIPs. They helped to make PostScript

PARAMUS, NJ—JUNE 27, 2007 – On behalf of the members of The NAPL Network, Joseph P. Truncale, president and chief executive officer of NAPL (www.napl.org), the trade association for excellence in graphic communications management, and Steve Johnson, president and chief executive officer of the National Association of Quick Printers (NAQP), sent a letter to Adobe Systems, Inc. Chief Executive Officer Bruce Chizen expressing their concern over a recently announced agreement between Adobe and FedEx Kinko’s in which the newest versions of Adobe® Reader and Adobe Acrobat® software feature an embedded connection to FedEx Kinko’s PrintOnline application. The views in the letter