Business Management - Marketing/Sales
Last week in Tuscaloosa, Ala., the University of Alabama's Printing Services operation held its first-ever Print Camp, a mini print boot camp that brought together various departments from the university, along with nearby colleges, churches and organizations, to learn the latest design trends and printing techniques.
Automated direct mail has a consistently higher return on ad spend (ROAS) and ROI than digital campaigns and traditional mailings.
We to surveyed our readers to identify the common practices of print service providers that are experiencing stellar sales growth.
Web-to-print and online storefronts are key components of clients’ marketing, business planning and inventory management models.
Imagine stepping into a mid-19th century synagogue, to find that a group of like-minded individuals have gathered to share innovation, inspiration and ideas in the printing industry. That's what happened on the evening of March 14 at the Project Peacock Print Fair.
Duplo has promoted Rick Salinas to VP of Marketing. Previously serving as Duplo's regional sales director for the Central U.S. and the operations manager for Ace Hardware's in-plant, Salinas will now lead the development and implementation of the company’s overall marketing plans and strategies to support its objectives.
Though it's been a few years since he served as director of Oregon State University's in-plant, Jean-Luc Devis was recently invited back there to share ideas with his old teammates. We talked with him to find out what he told them.
For the first time in the U.S., eMarketer has forecast that more money will be spent on digital advertising than on traditional forms of advertising, driven by mobile usage and a decrease in certain print platforms.