Business Management - Marketing/Sales

In-plant Promotion Adds Hundreds of Customers
September 7, 2022 at 9:35 am

Houston Independent School District’s in-plant was looking for ways to increase awareness of its online storefront. A free business card promotion proved wildly successful.

IPMA 2022 Recap: Enhance Your Sales Strategy
July 20, 2022 at 11:52 am

At the IPMA 2022 conference, Consultant Howie Fenton emphasized the importance of video in his session, both for staying in touch with customers and training.

Ricoh Debuts Suite of Integrated Marketing Services for In-plants
June 15, 2022 at 9:04 am

Ricoh USA, Inc. announced a suite of marketing services and technologies that enable medium-sized organizations in healthcare, financial services, retail, and higher education to efficiently execute marketing campaigns and improve customer communications.

How Are In-plants Moving Forward?
May 11, 2022 at 9:39 am

Business conditions are not improving for in-plants. The return to previous volume levels is painfully slow or non-existent. Should in-plants consolidate? Howie Fenton details some roadblocks and potholes to avoid.

Ex Xante, Oki Veteran Arthur Verweij Joins Printronix
April 20, 2022 at 10:01 am

Arthur Verweij has more than 25 years of experience in sales and marketing within the printing industry. He recently worked at Oki Data Americas and previously held various leadership roles at Xanté Corporation.

Market Your In-plant … Or Fade Away
April 6, 2022 at 1:08 pm

Every manager has heard someone say it: “I didn’t know we had a print shop.” Constant turnover in the organization creates a never-ending need to market your in-plant’s services. Here are some ideas to keep your in-plant top of mind.