Business Management - Marketing/Sales

Arthur Verweij has more than 25 years of experience in sales and marketing within the printing industry. He recently worked at Oki Data Americas and previously held various leadership roles at Xanté Corporation.

Every manager has heard someone say it: “I didn’t know we had a print shop.” Constant turnover in the organization creates a never-ending need to market your in-plant’s services. Here are some ideas to keep your in-plant top of mind.

On March 7, the judges selected 57 winning pieces in the In-Print 2022 contest, the only printing contest exclusively for in-plants. Here are the winners.

Face-to-face communication has long been crucial for proving an in-plant’s production expertise to customers. Then COVID put a damper on that. A new blog by Consultant Howie Fenton details how in-plants can increase satisfaction, awareness and sales using video communications.

It seems simple at the surface. A vehicle wrap can visually elevate the look of any car, truck, boat, ATV, you name it. But as a marketing tool, it’s much more than that.

Sales is the lifeblood of all businesses. Because of its importance, defining and following key actions that will grow and protect sales is critical to all wide-format print providers, and firms that invest time and resources in their sales efforts and processes experience strong growth.

Window graphics are now regarded by many brands as a key part of the marketing mix, so why not take this a step further and maximize window space to capitalize on more marketing opportunities inside the building with double-sided window graphics?

Staying abreast of the effectiveness of marketing channels and evolving consumer trends is crucial for today’s direct mail providers. The marketing team at SG360° explored what marketers are doing to reach today’s consumers, which marketing tactics resonate with consumers, and how direct mail fits into it all.

In a new blog, Consultant Howie Fenton discusses the challenges of implementing new software, raising prices, updating budgeted hourly rates, and creating an in-plant "sales" program.

This year marks the return of many printing industry expositions for in-plant printers, and Xante’ will be exhibited in most of them.