Bert Langford Being

Yes, some print jobs have disappeared, but printing itself will not. It will change its appearance and create new markets. By Bert Langford Being a printer today can be nerve-wracking. If you print software manuals, just forget it. Directory printers are close behind, as Google and Yahoo get better at localized searches. Newspapers are already losing market share, since anyone with an Internet connection can get the news faster. Despite all this, however, print will never go away. Rather, it will continue to morph by changing appearance and creating new markets to replace old markets, albeit at some net loss to overall print. Inversely,