Brad Smith

Not long ago I made my first trip to Oklahoma City. I was invited to attend the International Publishing Management Association's second annual regional conference and to give a presentation on the state of the in-plant market. (That's me giving my talk. I thought you'd appreciate a new photo for a change.) While I was in town, I spent a day visiting in-plants in the area, such as those at the University of Oklahoma, Oklahoma Gas & Electric, Oklahoma Central Services and Hobby Lobby. This last in-plant piqued my interest. Three years ago when Hobby Lobby wanted to bring its offset printing in-house—that's